Marketing is, first of all, about finding ways to attract visitors to your site. Secondly, it is about turning visitors into prospects or customers, called the "conversion rate". "Conversions" can be any desired result such as a contact, download, or sales from your web site. So, online marketing is a matter of both attracting visitors to your web site and converting them into prospects or customers.

For additional reading about marketing and your web site, I recommend Seth Godin's books:

w3sights puts as much emphasis on marketing your site as I do on designing and developing it and while I can't promise you your site will be in Google's top ten search results, I have been able to help clients in attracting visitors to their web sites and in converting those visitors into prospects or customers. The tools I use to achieve these results vary from site to site, however, some examples are:

Email Marketing  w3sights can add a "Join the Email List" form to your web site and then help set up an email list with a schedule of email releases. Emails can include images and links to particular parts of your web site. This is a great way to highlight and promote news and upcoming events. You will also be able to monitor responses to your emails. Read more and see examples of this in email blasts.

Social Marketing To get a good idea of what is meant by this, go to stompernet.net.

Yahoo or Google Adword Campaigns  w3sights can help set up an advertising campaign based on selected keywords. This is one way to bring people to your web site and you only pay when someone "clicks through" to your site. These campaigns need fine tuning and monitoring to make sure your are paying the minimum amount for maximum exposure and for them to be truly effective. Just going through the process of identifying keywords and tweaking keywords can yield interesting feedback regarding what people are looking for as well as providing instant results and a clearly measurable return on investment.

Banner Advertising w3sights can research appropriate sites on which you could advertise and create banners for advertising in this way.

Search Engine Optimization  w3sights can also help bring visitors to your site by making the code of your web site as search engine friendly as possible ...which in turn can lead to better Google page ranking, which eventually leads to your site being more relevant for specific searches... and therefore showing up higher in search results. I do not believe in using tricks and tactics.

Link popularity As most people are now aware, link popularity is a key component in determining your placement on search engines. w3sights can identify and find inbound links to your web site as well as suggest different techniques to maximize the number of relevant links to your site.

Landing Pages w3sights can create a customized landing page to support a specific marketing campaign. Because the landing page is the first page of your web site that a visitor sees, having one versus using an existing web page, can have an astonishing impact.

And don't forget to include your web site on all printed material and in your voicemail. Please email me for specifics regarding your web site.